Shane's Story
How did a video producer build an e-commerce empire from a side hustle?
This is the story of Shane, an entrepreneur whose winding path teaches him that knowing what you want is the first step to getting it.
Starting with a local video production company in Arizona, Shane discovers a passion for technology but burns out hard from overwork, taking years to recover.
He pivots into a startup, gaining valuable experience but sacrificing two years away from his family in the process.
A side hustle selling on Amazon, originally just "beer money," starts calling to him. Shane realises it offers everything he's looking for: flexibility, technology, and the freedom to live wherever he wants.
Through relentless experimentation and ambitious challenges like launching 100 products in 100 days, Shane masters the e-commerce game. But the real breakthrough comes from understanding himself: when he works best, what brings him joy, and how to build a business that supports his life rather than consuming it.
Partnering with Commit Action coaches, Shane learns to balance consistency with flexibility, using data-driven experiments to optimise not just his business but his entire lifestyle.
Today Shane runs Emerger, a multi-seven-figure e-commerce operation, from his dream home in the mountains of Idaho, where fresh powder days are non-negotiable and mornings are protected for deep work.
Listen to Shane's first-hand account of building success not through a master plan, but by paying attention to what each experience taught him about who he really is.
This is the story of Shane, an entrepreneur whose winding path teaches him that knowing what you want is the first step to getting it.
Starting with a local video production company in Arizona, Shane discovers a passion for technology but burns out hard from overwork, taking years to recover.
He pivots into a startup, gaining valuable experience but sacrificing two years away from his family in the process.
A side hustle selling on Amazon, originally just "beer money," starts calling to him. Shane realises it offers everything he's looking for: flexibility, technology, and the freedom to live wherever he wants.
Through relentless experimentation and ambitious challenges like launching 100 products in 100 days, Shane masters the e-commerce game. But the real breakthrough comes from understanding himself: when he works best, what brings him joy, and how to build a business that supports his life rather than consuming it.
Partnering with Commit Action coaches, Shane learns to balance consistency with flexibility, using data-driven experiments to optimise not just his business but his entire lifestyle.
Today Shane runs Emerger, a multi-seven-figure e-commerce operation, from his dream home in the mountains of Idaho, where fresh powder days are non-negotiable and mornings are protected for deep work.
Listen to Shane's first-hand account of building success not through a master plan, but by paying attention to what each experience taught him about who he really is.